What the other software never do for you?

Transfer music/video from iPhone/iPod Touch back to PC
Import iPhone/iPod Touch Playlist to iTunes
Transfer your iPhone SMS messages to PC
Transfer photos from your iPhone to PC
Turn your iPhone to a portable hard drive, you can transfer any type of files between your iPhone and your computer
Faster and More Reliable Transfer
Free Lifetime Upgrades
Support iPhone 2G/3G/iTouch
Totally Clean, No Adware/Spyware/Virus Guarantee

Is iPhone PC Transfer easy to use?